From: Jim VJust thought you might be interested in how New Line is promoting the movie. I'm a regular visitor (and occasional employee) at the Maryland Renaissance Festival, and was there for opening weekend. Imagine my surprise (and delight) when I found a tent there, where folks were handing out small-size (about 9x12) official movie posters, and temporary tattoos bearing the ring's inscription in elvish script. It was drawing quite a crowd.
On first blush, it sounds like New Line is targetting the fantasy crowd--but the Maryland Renn Faire is actually a *very* mainstream festival which draws a huge crowd from the midatlantic area (especially, DC, MD, PA, and VA). There are LOTS of families there, and *many* tens of thousands of people visit every year.