From: omringarenHere's a translation of an interesting reference to FOTR in an article about upcoming movies in Sweden this Christmas.
"At Christmas the Swedes go to cinemas like no other time of the year. Usually, the cinemas fight to get their films out at this time. But this year, they will back off. The reason?
"The Fellowship of the Ring". It premieres in Sweden December 19th and will be the closest thing to a Christmas premiere this year. It has scared all other movies away, and SF is going to show it in all of their best theatres during the holidays. So, it's expected to reign supreme this Christmas."