3-31-00

Lord of the Rings Contest Announced!
Xoanon @ 09:29 EST
Fans of Humpty Dumpty's Ringolos cheese chips will enjoy this newly announced contest sponsored by New Line Cinema.

FOR IMMEDIATE RELEASE

Contact:

Jon Portly
New Line Cinema/NY
(212) 750-4945

Sonya Chang
Humpty Dumpty Inc./LA
(310) 856-6654


“THE LORD OF THE RINGS” PRODUCERS AND HUMPTY DUMPTY INC ANNOUNCE "LORD OF THE RINGOLOS CONTEST"

(New York City, March 31, 2000) "Lord of the Ringolos Contest" announced today will begin next month in North America, using the Humpty Dumpty brand of chips 'Ringolos'.

Humpty Dumpty and New Line Cinema have worked out a promotional deal to boost interest in the Trilogy of films due out Christmas 2001, 2002 and 2003. Humpty Dumpty wishes to promote it's most popular chip, the 'Ringolo' to an even wider audience.

'The Lord of the Ringolos Contest' will begin May 1st and last until all prizes are awarded. Prizes include; A home entertainment center, a trip to Barbadoes, as well as many smaller New Line Cinema and Humpty Dumpty prize packs.

The Rules for the contest: Each bag of specialy marked 'Lord of the Ringolos' chips may include a special Ringolo with Elf designs. If you recieve one of these Ringolos, fill out a self addressed stamped envilope to;

'Lord of the Ringolos Contest'
C/O Humpty Dumpty
P.O. Box 45723
New York, New York
10013

Founded in 1922, the Humpty Dumpty brand of products stands for quality and excellence. Our many brands of chips include, 'Ruffles' 'Doritoes' 'Ripples' 'Ringolos' and 'Trail Mix'.

Founded in 1967, New Line Cinema is the entertainment industry’s leading independent producer and distributor of theatrical motion pictures. New Line licenses its films to ancillary markets including cable and broadcast television as well as to international venues. The company, which is a subsidiary of Time Warner, Inc., operates several divisions including in-house theatrical distribution, marketing, home video, television, acquisitions, production, licensing and merchandising units.

Happy April Fools Day :) (a bit early, but who cares!)