News for Sep. 05, 2001

AOL Time Warner Needs Harry Potter

9/05/01, 2:20 pm EST - Xoanon

AOL Time Warner has so far not demonstrated to this writer the synergy it promised when it announced its merger. The fall release, however, of two potential blockbuster films -- the first in the Harry Potter and Lord of the Rings series -- will showcase AOL's synergistic abilities. There will be myriad product and advertising opportunities to exploit. We'll see how AOL does. [More]