JVC to be the Exclusive Electronics Partner in Promoting the Highly Anticipated Epic Adventure Trilogy

Wayne, NJ (June 28, 2001) - JVC, one of the world's leading developers and manufacturers of sophisticated audio, video and related software products, today announced that it is partnering with New Line Cinema to establish a comprehensive co-branded marketing program. The partnership will cross-promote JVC consumer video products with the theatrical and home video releases of "The Lord of the Rings" motion pictures, and casts JVC as the exclusive electronics sponsor of the highly anticipated epic adventure trilogy. [More]