New Line has kicked off the holiday selling season by offering up to $20 off orders at newlineshop.com. It's a great way to save on LOTR items that aren't usually on sale, like One Rings, the ever-popular Arwen Pendant, other jewelry, and chess sets. Newest items at New Line include a 3D sculpture based on The Fellowship of the Ring poster and Elven Star earrings. We are told no coupon is necessary, the discount is taken at checkout. [Click Here]