InterActual, a subsidiary of Sonic Solutions(R) and the leading provider of ROM and bonus feature technology for DVD, announced today that New Line Home Entertainment's The Lord of the Rings: The Return of the King Special Extended DVD Edition is shipping with an embedded virtual key that unlocks a special website filled with exclusive online features. Called DVDKey(TM), the technology from InterActual grants viewers access to content online when the DVD is placed in a PC and played back using an InterActual-compatible DVD player. [More]
(Sorry...no gag reel -Xo)