The eight-week promotion celebrating the classic Lord of the Rings books by J.R.R. Tolkien and the soon-to-be released film from New Line Cinema, The Lord of the Rings: The Fellowship of the Ring, begins this month with an extensive number of bookstores participating. The promotion is the result of a cooperative effort involving Houghton Mifflin, New Line Cinema, Book Sense, and BookSense.com. [More]

Thanks to David M for the tip!